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Printed Wall Mural with multiple planes

Surprising, Unexpected Benefits of Wall Wraps

By | Building Graphics, Commercial Property Owner, Government, HealthCare, Hospitality, Marketing Agency, Property or Facilities Maintenance, retail, Wall Wraps | No Comments

Wall wraps have been steadily improving throughout their multiple generations, but modern developments have made the latest generation more cutting-edge than you ever imagined. Check out these surprising wall wrap benefits that were never possible… until now.

But First, What’s a Wall Wrap?

Traditionally, a graphical wall decal, or “wall wrap,” has been used as an easily customizable solution to cover up unsightly, unattractive, or just plain ugly walls. These days, the high-tech advancements of wall wraps offer an expanded spectrum of options that cover up far more than just interior walls.

Modern wall wraps supply a wide range of possibility, including indoor/ outdoor resurfacing solutions; massive, eye-catching, full-color indoor/ outdoor graphics; and more.

Did you happen to see the brilliant marketing wall wraps used during Super Bowl LIII in Atlanta? Full-scale graphical marketing options like that simply weren’t possible a few years ago.

Experiencing the Unexpected Advantages of Wall Wraps

Even if you’re familiar with the latest advancements in custom wall wraps and these innovative solutions have been a part of your strategy for a while, you may still be unaware of the many unexpected benefits that wall wraps can offer.

Here are some of the more surprising ways that wall wraps can help the innovative companies that use them:

  • Expand Employee Engagement

In a recent study conducted by Capital One, 86% of millennials reported that “companies cannot encourage innovation unless their workplace and environment is innovative.” This study also revealed that Millennials place a high importance on artwork and creative imagery throughout the workplace, rating these specific aesthetics second only to natural light as their preferred space design element.

Studies like these have gained a lot of attention when it comes to increasing creativity and engagement in the workplace, and the lately increased options that full wall decals offer provide an obvious answer to solve the widespread problem of employee disengagement.

  • Increase Customer Interaction

Customer interaction is going to look different depending on your business and industry. A worldwide clothing retail business will require different types of interaction than a government agency. Luckily, in this area, wall wraps have an almost infinite number of possibilities.

The professionals at NGS can combine texture with customized designs and images to ensure you get the optimal levels of professionalism, interaction, and eye-catching brilliance at all your locations, so you can keep your customers excited and interested in your company and brand for years to come.

  • Set the Scene

A study conducted by the University of Texas concluded that workspaces that were gray, beige, and white induced sadness and depression in workers. Fortunately, custom wall wraps give you the ability to create the perfect setting in all situations, so you can keep your employees happy and focused on growing your company.

Here are three additional ways to set the scene:

  • Create a calming and soothing environment in an emergency room lobby or a dentist’s office with images from nature in soothing shades of blue and green.
  • Increase school spirit during playoff season by wrapping not only the gymnasium but the campus buildings and hallways as well.
  • Impress clients and partners with specialty wall wrap options for your meeting rooms using 3M DI-NOC whiteboard film and corporate branding packages.

Ensure You Benefit from Your Custom Wall Wraps

With all these benefits, plus the unexpected environmental advantages of 3M DI-NOC architectural film, you may find many situations in which wall wraps would be an excellent option for your purposes.

However, when choosing and installing your wraps, you’ll want to ensure you get all the benefits you deserve. To do this, make sure you hire a truly professional installation team that can boast a long record of success.

The professionals at NGS have a proven history of success installing wall wraps for some of the largest businesses across the country. Our experts have all the knowledge and experience you need to make your project a success – and we offer the best products on the market to help you transform absolutely any surface at your location.

 

Expect the success your company deserves. Contact NGS and see for yourself all the ways today’s advanced technology for wall wraps can enhance your business.

Building with solar window film

Reduce Expenses and Improve Sustainability with Solar Window Film

By | retail, Solar control Films | No Comments

Another summer has begun and as we slog forward through the heat, it looks as though this summer could be another record breaker. Trying to keep cool at work during these excruciating summer months can be frustrating, wasteful, and very expensive.

There is a much more affordable and sustainable way to beat the heat this summer (and every summer after), rather than cranking up the AC in your building.

If you’re tired of seeing your utility bills skyrocket in the summer, maybe it’s time to think about how you can give your chillers a break and ease the strain on your budget at the same time. Maybe it’s time to find out about all the ways that solar window film can help your business.

Solar Window Film – Like Sunscreen for Your Building, The Benefits are Proven

We’ve all been told since we were young to wear sunscreen. Even writer/director/producer Baz Luhrmann wrote a song based around its proven long-term benefits. Unfortunately, no one ever mentioned how to protect your business from the sun’s damaging effects.

The sun can inflict a negative impact on your business in many ways. It can create a solar glare that impedes workplace functionality; it can cause damage like fading and cracking to merchandise or company equipment. Solar heat gain in the workplace can also put a strain on your company’s utility bill, not to mention the effects all these have on employee productivity.

Lucky for you, NGS provides one of the largest arrays of national window tinting solutions, including multiple options for solar window films. In addition, the professionals at NGS will do an assessment to determine the options that would best benefit your unique situation.

Choosing the proper solar window film can help you:

  • Reduce cooling and heating costs
  • Minimize environmental impact
  • Lower electric lighting expenses
  • Protect assets from long-term sun damage
  • Increase productivity in the workplace

Make Decisions for Your Future

One of the most important things successful business leaders do is make decisions. The best decisions can ensure your company’s long-term sustainability and guide you into the future. In these days of record-breaking heat, finding the proper national window tinting solutions for your needs has become one of those future-minded decisions you need to make.

Solar window film provides a low-cost, easy solution to many of the efficiency problems your company currently deals with. NGS provides you with the professional knowledge and expertise you need to make the best choices for your company’s future.

 

Contact us to learn how you can beat the heat with the wide variety of solar window film available at NGS. And checkout the US Green Building Council’s video about the historic Commerce Tower in Kansas City – where NGS installed 66,000 square feet of Low E Film:

Retail Security

Retail Security – How to Improve Loss Prevention to Increase Profits

By | retail, safety & security Films | No Comments

As if the increased rates of inventory shrinkage weren’t bad enough, retail burglary is on the rise too – and retailers are suffering the impact on their bottom line. Not only do those emergency overnight glass repair fees and security fees add up after a crime, burglary can also result in hundreds of thousands of dollars in lost profits. Even worse, the perpetrators are rarely caught; retail burglary has the lowest arrest rate of all serious crimes reported to the FBI annually.

Since you can’t catch them and it costs a lot to clean up after them, the best way to deal with retail thieves is to prevent their access to your business. The easiest ways to do this are with physical security measures such as security screens and grating, bollards, increased lighting, video surveillance, and strengthening the glass at your location.

Let’s talk about your glass strengthening options.  

Security Films

For retailers looking to shore up their security by slowing down thieves, the clear solution lies in glass security film. This cost-effective measure can be applied and anchored to the inside and outside of your vulnerable glass doors and windows.

By essentially sticking the window together, security film resists shattering and prevents criminals from coming inside your store. Though window film will eventually fail in response to repeated attacks, it slows down thieves enough that they may get nervous and leave or they may still be trying to break into your store when police arrive on the scene a few minutes later.

One of the market-leading solutions for security film is TRI-SHIELD, which meets ASTM F1233 Level 1.0 anti-intrusion tests to resist attacks from low-powered weapons such as rocks, bricks, and hammers. This triple-layered defense system uses an advanced design to anchor securely to your glass and frames, so you can increase security in your store.

“Bulletproof” or Ballistic Glass Polycarbonate

Establishments requiring more protection, such as banks, government buildings, and retail locations looking to minimize smash-and-grab damage may want to consider “bulletproof” glass solutions. Here’s a quick tip though: official Burglar Resistant Glazing Material isn’t really glass at all, it’s actually acrylic or polycarbonate, sometimes layered with glass, that protects against storms, bomb blasts, car crashes, hammers, flame, and both low- and high-powered weapons.

Though these plastics can’t really stop bullets (nothing can), they do resist shattering when pierced by a bullet, meaning that a criminal must shoot the glass quite a few times before he or she can gain access to the building. Effective “bulletproof” glass is classified as UL 972, and is then further categorized by levels based on how thick the glass is and how many bullets, of which caliber, it can withstand before shattering.

When considering bullet-resistant solutions, you should know that acrylic is more affordable, but polycarbonate is more impact resistant. Polycarbonate holds up better to high-powered weapons and, though it can be pricey, may make you eligible for significant discounts from your insurer once you install it.

But “bulletproof” glass isn’t without its challenges. Many of the mounting systems for these materials require hard-to-remove glue and ugly, bolted-on mounting systems – and the glass itself isn’t breathable, so your attractive clear windows are likely to become an icky, fogged-up mess from condensation. However, there is a solution.

All-new Invisicade, from NGS Films and Graphics, is an innovative, nearly invisible rail system that’s vented to maintain airflow and eliminate condensation, and that keeps your windows looking lovely as you increase your storefront protection. In addition, because it’s glue-free, Invisicade makes it easy to replace your polycarbonate panels if they become damaged or marred. For busy retailers, no-hassle security is always a great idea.

Don’t Forget About Vandalism

Loss can be anything that impacts your bottom dollar, which means that part of counteracting loss at your location can come from minimizing vandalism damage so you can keep your storefront looking great.

Flexible, low-cost solutions such as anti-graffiti film help protect your building from the long-term damage that results from etching, scratches, or tagging. The film helps protect your storefronts by providing an invisible layer that can be peeled off to easily remove unsightly vandalism. That’s right, no buffing or polishing should be required, which means your storefront can get back to looking good as new in mere minutes.

Preventing Loss Requires Staying a Step Ahead of Thieves

If you’re ready to fight against loss at your retail or commercial location, you’ll need to keep thinking and keep protecting your vulnerable glass from becoming a target for burglars.

Though organized retail crime (ORC) rates have been steadily increasing since 2015, ORC perpetrators still only comprise a small percentage of the total burglaries your business will experience. Most thieves are simply opportunists. And, according to the FBI, once a store has become the victim of theft, it’s likely to become a repeat victim.

Don’t give criminals the opportunity to break into your store even once. Consider moving valuables out of sight to the rear of your store, train your employees to follow highly secure closing procedures, and collaborate with other retailers near you to address crime concerns head on. With more of the good guys working together, we can all prevent retail losses.

 

Learn more about the security films and barricades developed by industry-leading window film experts, NGS Films and Graphics. Contact glazing security expert James Beale for more information on how you can prevent retail burglaries.

Retail Branding

Retail Signage and Graphics: Maintaining your Brand across Multiple Media

By | retail, Signs | No Comments

There’s no sugarcoating this information, so we’re going to give it to you straight: Branding is tough. In fact, it may be one of the hardest ongoing tasks your company has to deal with because it only gets more difficult as your footprint expands.  

The increasing popularity of online shopping and its resulting race to the bottom for pricing has not only reduced your margins, it’s also made your store nearly indistinguishable from your competitor’s store in the eyes of your consumer.

Retail stores wanting to differentiate themselves and achieve high Black Friday sales figures must focus on their branding well before the holiday season. Here’s how to do that.

But First, a Word on Brand Image vs. Brand Identity

Although often used interchangeably, the terms brand image and brand identity mean two different things.

Brand identity refers to your company’s visual elements, such as your logos, signage, graphics, colors, taglines, etc. In essence, it’s the look of your brand, which you fully control.

Brand image refers to the public perception of your brand. This includes what people say about your company (whether true or not) and their general sentiment toward your products, operations, staff… everything. Unfortunately, you have very little control over your brand image.

Savvy companies can help influence their brand image by carefully managing their brand identity across key, highly visible media, such as retail signage and graphics.

It’s important to do as much as you can to support a positive brand image because, according to Adweek, consumers are more likely to buy more from a brand they identify with and whose views they support. This doesn’t mean you have to be political, but it does mean that you have to embrace a specific lifestyle view in order to bring your branding message to the fore.

You must also ensure that your brand is highly visible everywhere; Nielsen verifies that consumers are more likely to buy new products from familiar brands. In marketing, repetition breeds familiarity and trust.

How to Establish and Maintain a Strong Brand

As the manager of a retail business, you already know the basics of branding, which includes brand identity details like your logo and colors. Something you may not know is that the locations of your branded items can affect your brand image.

Brand image gaffes occur all the time, so you’ll want to think carefully about the impact of an out-of-home (OOH) advertising project before you give it the green light.

To avoid mistakes, the smartest way to manage your brand image is to post marketing materials on the exterior or interior of your building. Not only is this a highly effective way to ensure that consumers know where your store is located before Black Friday, it can also help you to increase your brand’s exposure and positive goodwill – since you’ll have the power to control where and how your signage and graphics are displayed.

Well… you’ll mostly have the power to control display details.

Branding Issues for Signs and Graphics

There’s a high likelihood that you, like other commercial building tenants, will run into logistics issues for your planned signage and graphics projects, due to strict landlord requirements or bizarre city codes. Delays in these areas take time to work through, especially during the busy holidays, and if your project falls behind, it can cut into your Black Friday sales.

In addition to avoiding delays, you’ll also want to carefully plan the design of your branded materials. Whether your company is focused on minimalism, luxury, efficiency, or happiness, making sure you use well-designed graphics and signage can help you to reinforce your preferred brand image throughout the peak sales season. Remember, consumers are more likely to buy from a brand whose views they support.

Overcome Branding Challenges the Easy Way

Ensure that your branding is done your way, on your terms, and sends the message you prefer, when you choose a full-service, national graphics and signage team that manages your entire installation, from concept to finished product.

As you’re making your vendor selection, you’ll want to ensure that the team you choose takes care of design, landlord negotiation, and city paperwork for you. In fact, you may want to consider a company that manages every aspect of the project for you.

If you’re not sure where you can find such a helpful team in your area that also has the time and resources to complete your project before Black Friday, we’ve got you covered.

As one of the nation’s top resources for commercial branded graphics and signage solutions, NGS Films and Graphics provides project management and execution for all your holiday interior and exterior branded media – anywhere from coast to coast.

Talk to an NGS signage and graphics expert at (866) 925-2083. to learn more.