May 04
1
Commercial Window Film

Improve Your Bottom Line with Commercial Window Film

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The Surprising Method You Can Use to Manage Your Business Assets

You already know this, but we’re going to tell you again:

Improving your bottom line requires adequate asset management, so you can ensure that your buildings, fixtures, and equipment experience a long lifespan while losing as little value as possible.

Summer is coming on fast, so today we’ll be talking about how you can protect your merchandise and equipment from the sun while reducing the energy load on your building’s chillers.

Let’s get to it.

Your Asset Protection Options

Most managers think their only method for asset management is remodeling. A remodel project is great… except for its required construction downtime and prohibitively high costs. If possible, companies tend to avoid this expense if they have the option.

Most managers don’t realize that there is another way: Commercial Window Film.

Commercial window film is a low-cost solution that eliminates construction hassles and offers a significantly lower cost than remodeling. In fact, window film can increase the lifespan of your assets by protecting your merchandise and business from both thieves and sun damage. In addition, window film can reduce your lighting and HVAC costs too!

Here are some of the ways your business can increase the longevity of your assets at a fraction of the cost.

  • Reduce Fading, Cracking, and Peeling for Your Merchandise

Solar film is a great low-cost solution if your merchandise, equipment, or furniture needs protection from the damaging effects of the sun.

The sun is great, but depending on where you live, it can really do a number on your bottom line. Help curb sun-related depreciation of your assets with solar film that blocks up to 99% of UV rays, which fade your fabric and upholstery, peel your paint, and crack your plastic inventory.

  • Protect Your Goods from Wanna-Be Thieves and Taggers

Security and anti-graffiti film help increase your security and keep your windows looking beautiful – all at a fraction of the cost of glazing replacement and repair.

Security film offers your business protection from thieves by strengthening your glass against rocks, baseball bats, and other smash-and-grab tools. Anti-graffiti film protects your storefront from the costs of repairing graffiti and etching by providing a peel-off film that leaves your glass looking as good as new within minutes.

  • Harvest Daylight to Lower Your Lighting Costs

Reduce lighting costs the high-tech way with the surprisingly affordable prismatic film that brings beautiful sunlight deeper into your building for longer in the day.

Most building and retail managers have never heard of Daylight Redirecting Film from 3M – and that’s a shame. This innovative solution actually redirects sunlight toward the ceiling as it passes through your windows, which reduces your need for electric, artificial lighting. Studies show that better, more comfortable lighting also significantly increases employee productivity and customer satisfaction, which helps build a fast ROI along with your cost savings for years to come.

  • Optimize Your HVAC Costs in Summer and Winter

Keep heating and cooling costs manageable and predictable year-round with film that blocks heat in the summer and cold in the winter.

Thermal films are a fantastic option for businesses or building managers that want to cut down on their ongoing costs of heating and cooling. Whether your buildings have uncomfortable hot spots in the summer or you’re looking to increase your sustainability measures year-round, thermal films can help you keep your operating costs under control.

Help Ensure Your Business’s Future with Smart Asset Management

We think it was Benjamin Franklin who famously said that “A penny saved is a penny earned.” That’s never been truer than it is now. The pace of modern business is moving faster than ever before, and new disruptors hit the market all the time. The best way for you to stay ahead of the curve is to reduce your ongoing asset costs so you can save your money and reinvest it into competitive, business-building strategies.

And one of the smartest ways to do so is to control your costs by properly managing your assets.

Instead of spending your time and money on remodeling, you may find a smarter, more cost-effective solution by investigating the many benefits and options you have available with commercial window film.

Contact NGS Films and Graphics to learn more about your options for commercial window film. Call us at (866) 925-2083.

Mar 29
0

Commercial Window Film – What It Is and What It Isn’t

By | Commercial Property Owner, News | No Comments

We admit it: the world of commercial window film can be extremely confusing. If you’ve been searching through the Internet trying to come up with a definition for the term commercial window film, you’re probably pretty overwhelmed with the options available.

If you’re ready for some clear and simple explanations, NGS Films and Graphics has got you covered. Here’s your guide to what commercial window film is (and isn’t).

Commercial Window Film 101

In general, commercial window film refers to any type of film that you stick on the windows at your business. In comparison, residential window film refers to the film that you stick on the windows at your home. (We told you we’d make this easy!)

Residential film has a much more limited variety and is typically less technically advanced, which is why some people choose to install commercial window film in their homes.

There are three main types of commercial window film:

1. Security Film

Security window film protects your establishment from break-ins and burglaries by providing a strengthening barrier between would-be thieves and your merchandise.

Security film options include:

  • Off-the-Shelf Film

This is the window film that is readily in stock and available for immediate installation from most resellers. Note that off-the-shelf films vary in quality; some are better than others.

  • Proven Solutions

Proven, proprietary solutions have been specifically created by a security film expert to provide guaranteed, government-rated protection. TRI-SHIELD is one such solution, because it offers a triple-layered defense system that meets ASTM F1233 Level 1.0 anti-intrusion tests to resist attacks from low-powered weapons such as rocks, bricks, and hammers.

Security film is NOT a “bulletproof” solution. Security window film is attached to your existing windows, whereas Invisicade is the next step up: an invisible mounting system for clear, impact-resistant polycarbonate windows. Once mounted, polycarbonate windows provide passive protection from bombs, chemical explosions, hurricanes, tornadoes, and other dangers.

2. Graphics and Signage

Window film graphics and signage provide a critical branding and marketing opportunity for your business. Since each option provides its own advantages, it is important to know the difference between the two.

  • Graphics

Window film graphics conveniently display your brand to the public as they pass by, which helps make your location more memorable. Typically, graphics rely on custom designs and colors that are printed to fit your windows.

  • Signage

Window film also works as signage. Just like your other outdoor signs, window film signage is designed to maximize public attention and identification, which can help increase traffic to your location. Window film signage, however, is different than traditional signage – but NGS has got you covered there too, if you need it!

Film graphics and signage are NOT interior graphics. Interior graphics are images applied to any indoor surface, including your walls, ceilings, floors, and fixtures. Window film graphics and signage are designed to target the people outside your building, whereas interior graphics are designed for the folks who’ve already made it inside.

3. Energy-Efficient Film

Energy-efficient window film provides a wide range of energy-saving options that can help your building retain or block heat to reduce heating and cooling costs. It can also help you cut down on your lighting costs.

There are three main categories of window film:

  • Thermal Film / Low E

Thermal window film, also known as “Low E” film, focuses on heat retention. It’s designed to reduce your heating costs by providing a layer of insulation to all your windows, so you can keep the comfortable warm air in and harsh winter cold out.

  • Solar Film

Solar window film is designed to help you block the unwanted effects of the sun. This includes minimizing heat gain and glare, as well as protecting your merchandise or interior decorations from fading, cracking, and peeling. Solar film can block heat-causing infrared rays by up to 97% and UV rays by 99%.

  • Daylight Redirection Film

Daylight redirection film takes advantage of micro-prisms that are manufactured directly into the film to redirect the sunlight that comes through your windows. By redirecting the light toward your ceiling and further into your space, you can reduce your lighting costs and maximize your energy efficiency.

Solar film is NOT always tinted or mirrored. In fact, solar film comes in a variety of options, including crystal clear. When choosing your solar film, it’s a good idea to sample the many options you have available, so you can make sure you maintain your building’s aesthetic.

There’s a Lot More Than Meets the Eye with Commercial Window Film

As you can see, you have a lot of options when it comes to commercial window film, but we haven’t even made it past the tip of the iceberg on what there is to know. (After all, there’s also all those different brands we need to talk about…)

Honestly, the best way to understand the many, many options available to you is to contact a consultant who can guide you through your choices to help you arrive at the perfect solution.

As the #1 Commercial Window Film Company in the U.S., NGS Films and Graphics has the in-depth knowledge you need to choose your perfect solution from today’s best-of-breed, market-leading film vendors. If you’re looking for the best window film for your project, NGS has got you covered.

 

Contact NGS at (866) 925-2083 to discover more about commercial window film or to schedule your consultation.

Mar 05
0
Five skyscrapers with window film

Resurface or Remodel? Understanding the Pros and Cons

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Everyone knows the phrase: “You never get a second chance to make a first impression.” When it comes to your business, that vital first impression often comes from the building and space you’re working with.

Take a second right now to envision what people see when they first walk in. Have you had upgrades, fixes, or remodeling projects you’ve put off because of cost or time constraints? How old and outdated are your interiors and exteriors? Have you considered resurfacing instead of remodeling?

Why Many Companies Choose Resurfacing

If you haven’t looked into resurfacing as an option, you might be surprised at some of the advantages this process can offer a business like yours. Here are some of the ways you might benefit from a simple resurfacing job instead of a full remodel.

  • Less Cost

One problem that everyone has with full renovation is the price tag. Remodeling even one room or area can be far costlier than you would expect. Conversely, resurfacing with architectural film gives you that brand-new appearance that comes from remodeling without all those expensive bills.

  • Less Disruption

Remodeling results in a business disruption. It’s unavoidable. Either you have to close your store for a few days or you have to stay open while workmen saw and hammer away in the background, but no matter what: when your business is disrupted, it costs you money. Architectural film like 3M DI-NOC or Belbien require minor preparation, no demolition, and minimal equipment, allowing for a quick installation process that doesn’t interrupt your daily business.

  • Less Waste

When you remodel your building, you must throw out all the old parts and replace them entirely. This creates a large amount of unnecessary waste and isn’t a very eco-friendly solution. Most surfaces are just outdated and need a makeover; they are not so structurally unsound as to need a full replacement. When you resurface with architectural film it eliminates this pointless and costly waste.

  • Less Time

Time is the ever-present obstacle in any business. One of the reasons that businesses don’t remodel is because of the downtime they’d have to face because every hour that your business is closed results in a reduction of your profits. The loss of revenues added to the high price of remodeling can make it seem like you’re paying for your upgrades twice. Architectural film gives you the great new look you desire in a fraction of the time. In fact, most architectural film resurfacing projects can be completed in just a few hours or overnight.

  • All the Appeal

A common misunderstanding people have when considering resurfacing instead of remodeling is that they worry their decorative options will be limited. With the wide array of styles, colors, and patterns available in both Belbien and 3M DI-NOC, companies that choose resurfacing have a virtually unlimited range of possibility to choose from. Films can even realistically simulate metal, stone, or wood finishes.

And the benefits aren’t limited to architectural film solutions; full-size wall murals with full-size digital images can also reinvent your space for a fraction of the cost and time of a remodel. Not only do “super graphics” provide better branding opportunities for your company, they also add a fresh, new feeling to any of your interior spaces.

Making the Choice Between Resurfacing and Remodeling

If time and cost aren’t your top concerns, you may still be having trouble deciding whether to choose a remodel or resurfacing project. To help, here’s a simple guide:

  • Choose remodeling if the areas you’re concerned with are in such bad shape that they need complete replacement.
  • Choose resurfacing if the areas that you’re concerned with are simply worn-out or outdated.

It is also wise to consider that resurfacing tends to only last about a decade, whereas remodeling can last much, much longer. If your company wishes to make near-permanent changes, remodeling may be the best solution. Of course, if you suspect you may want to update your look again in a few years, resurfacing will provide you with the flexibility to do that.

The Most Important Choice for Your Project

No matter which path you choose, you’ll want to ensure you choose the right service company to perform the work.

Finding the right company to professionally install the architectural film that will upgrade the appearance of your business is every bit as important as finding the right remodeling crew. (After all, you wouldn’t let anyone with a sledgehammer and some power tools remodel, would you?)

As one of the leading film and graphics companies in the U.S., NGS Films and Graphics can provide you with a wide range of best-of-breed products and services that will make your project a success. At NGS, we’ve got you covered.

 

Contact NGS at (866) 925-2083 to discover all the options available to help your business get the new look and upgrade it needs.

Feb 06
0
Window film project

The Anatomy of a Window Film Project – What to Expect from Start to Finish

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Ah, the New Year! Filled with new business plans and strategies, everything in this season revolves around improvement. It’s the time when you look back at the previous year and figure out how things can be even better.

One great way to improve is to save money on energy costs. Being the savvy business owner you are, you undoubtedly already know that window film can provide cost savings for your building, but you aren’t exactly sure how a window film project works.

To give you a better idea of what to expect in your company’s window film project, NGS Films and Graphics is here with a breakdown of every stage in the process. Let’s get to it.

  1. Consultation

The process starts with a conversation about what you want your project to achieve. This conversation will usually include a walkthrough of your space, and we’ll ask questions like:

  • What’s the desired effect of this project?
  • Do you want to lower your building’s heating and cooling costs?
  • Do you need better security?
  • Are you looking to improve the aesthetic appeal of your building or workspace?

If you’re not sure what you want, NGS’s window film professionals can help you find the proper solution for your building’s unique needs by giving you an accurate, real-life view of the beneficial effects of different films on different parts of your building. We do this using building modeling and energy modeling.

  • Building modeling creates a 3D image of your entire structure so you can view a “before” and “after” image.
  • Energy modeling calculates your cost savings over time for various energy-efficient upgrades, such as Low E film, daylight redirecting film, and solar film.

Since we want to ensure that your project turns out perfectly, this consultation will probably be the longest part of your window film project.

  1. Selection and Production

After the consultation, you’ll have all the information you need about the different types of film that make sense for your project, and how you’ll benefit when they’re applied to your building’s interiors or exteriors.

Since NGS Films and Graphics has access to industry-leading manufacturers and offers the best-in-class film solutions on the market, this means you’ll have a lot of options to choose from. You’ll need to narrow down your options to get your perfect solution.

If no off-the-shelf solution works for your specific needs, you can always have NGS design unique, customized film that meets your criteria, such as displaying your brand and graphics or matching the design of your building and workspaces. If you’d like, you can also choose different films for different floors or sides of your building, so you can maximize your efficiency and impact.

After this stage, NGS handles all the details for you so you can get back to focusing on your business. All you’ll need to do is look forward to your soon-to-be-finished film, graphics, or signage project.

  1. Coordination

For this part of the project, hiring the best in the business will demonstrate the critical difference between a success and a disaster. That’s because this phase relies heavily on effective project management; only a small handful of window film consultants are also effective project managers.

To enjoy a hassle-free project, you’ll need a window film company that plans and manages all aspects of your project so you don’t have to juggle multiple schedules for work crews. A well-coordinated project finishes on time and on budget – which is what you can expect from NGS.

  1. Installation

This is when the workers actually show up and begin working on your building. It’s okay if you thought this was the only stage to a window film project; many people don’t realize all the work that happens behind the scenes before film ever touches their windows.

During installation, window film is typically applied one floor at a time, starting from the bottom and working toward the top, or vice versa. The length of time needed for a given installation will vary according to many factors such as the type of film, the conditions for installation, the weather, coordination of schedules with other work crews on-site, and, of course, your personal preferences.

  1. Satisfaction

This is the best stage. It’s when you get to relax and fully enjoy the advantages of your upgrades and improvements. All that’s needed now is for you to sit back and watch your benefits take effect.

On most window film projects, your staff will be able to tell the difference almost immediately and your wallet will feel the difference within a few short months. Plus, since this stage lasts for years and years, you know you’ll have time to enjoy it.

Plan for Your Project’s Success

The most important part of the whole window film process is that you choose the right company to execute each stage without disrupting your business’s daily functions.

Sadly, not all window film consultants have the capability or interest in working around your schedule and your needs. NGS Films and Graphics does, which is just one of the many reasons we’ve been named the #1 Commercial Window Film Company in the nation.

We look forward to serving you.

 

Contact NGS at (866) 925-2083 to discover all the options available to help your business realize maximum cost savings and energy efficiency in the New Year.

Jan 08
0

5 Unexpected Recurring Benefits of Window Film

By | decorative films, safety & security Films, Solar control Films, Solutions | No Comments

We all know that window film reduces heat and glare, and also saves significantly on HVAC costs, but what most people don’t realize is that window film provides a wide range of benefits to businesses and their buildings.

In no particular order, here are just five of the benefits that we came up with.

  1. Lowered Inventory Replacement Costs

You’ve seen those companies that have unsightly, cracked, faded, and worn-out merchandise on display. And you don’t want to be one of them. That’s why you rotate your stock, cover your display windows, and replace inventory. Often.

Inventory replacement costs add up, especially for your stores in sunshiny states like Arizona and California, so you’ll be relieved to hear that solar window film blocks nearly 100% of UV rays from getting inside your store and harming your merchandise.

  1. Improved Health

We’ve all heard the advice from the Skin Cancer Foundation: wear sunscreen even on cloudy days, and reapply your sunscreen every few hours. But no one thinks to wear sunscreen indoors near a window, which is why the Skin Cancer Foundation also recommends using solar window film for your building.

Window film doesn’t have to be tinted to protect your—and your employees’—health. In fact, crystal clear films keep your building looking attractive and provide necessary UV protection to keep everyone safe.

  1. Increased Employee Productivity

This time of year can be very difficult for employees because the shorter days mean that they come to work in the dark, and they leave in the dark too. Studies prove that employees work better with natural light than with artificial light (and artificial light costs a lot too), so maximizing the little sunlight we have at this time of year is a good idea.

With Daylight Redirection Film, a high-tech type of window film manufactured with micro-planes like tiny prisms inside it, light will be redirected away from the floor and towards the ceiling. This extends light further into the room to keep natural light on your employees for more of their day.

  1. More Attention on Your Building

There’s nothing that says “out of date” like bronzed window film, and there’s nothing that says “low cost” like a facade filled with thousands of unsightly and crooked venetian blinds. Studies show that people really dislike ugly, boring structures, so updating your building with window film is sure to get you more positive attention.

In addition to the typical mirrored films building managers often use to modernize their windows, there are also video projection films, smart glass installations that change from frosted to clear at the tap of your smartphone screen, and anti-graffiti films that make it easy to keep all your glass beautiful at all times.

  1. Better Warmth

People often think of window films as a heat-reduction measure, but they don’t often realize that effective film can keep cold air out too!

Like a cozy, clear sweater for your windows, Low Emissivity films (called “Low E” for short) insulate your windows year round, keeping your building occupants comfortable and reducing wear and tear on your heating and cooling systems. These next generation Low E films can stop up to as much as 42% heat loss associated with the glazing.

What Does Your Building Need?

Remember, this is only a short list out of the many cost-saving improvements that window film brings to your building. Your company will probably experience even more benefits than this.

With installation from NGS Films and Graphics that works around your schedule, there’s no reason you should deny yourself the pleasure that window film can bring to your organization. This year, it’s time to give yourself the gift that keeps on giving for years to come: window film.

 

Contact NGS at (866) 925-2083 to discover the wide range of solutions and benefits available to you.

Dec 12
0

Which Is Best for You? Evaluating Films and Graphics Products and Manufacturers

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When it comes to film and graphics solutions for your building’s interiors and exteriors, you may have started to look into your options already… but you probably realized quite quickly that the vast range and variety available to you can become overwhelming. This blog will help orient you to some of the more popular solutions and manufacturers so you can continue your research with more ease.

As you read through this blog, remember that there are many, many more options and manufacturers available to you and your company. Call (866) 925-2083 to find out about the full range of your options.

But first, let’s talk about the various types of films you have available to you.

In a world of thousands of film options, the sky’s the limit for the film properties or combinations you can get, but some general options include:

  • Reflective/Traditional – keeps heat out and modernizes building aesthetic
  • Low E – reduces temperature loss to keep costs down year-round
  • Exterior – applies to the exterior of your windows
  • Ceramic – blocks heat with a warm, natural-toned look and low reflectivity
  • Neutral – offers great transparency without color tones
  • Spectrally Select – offers heat rejection while allowing maximum light transmission (with minimal, if any, change to the appearance of the glass)
  • Security – provides anti-theft, anti-graffiti, and anti-blast protection
  • Plastic Glazing – applies to impact-resistant polycarbonate glazing
  • Daylight Redirecting – uses cutting-edge tech to eliminate glare while harvesting light in your building, so you can comfortably reduce lighting costs
  • Decorative – provides privacy and visual appeal for exteriors and interiors with customizable patterns and colors

Each of the following manufacturers offers a combination of these films, leveraging their own unique spin and expertise to help you get what you need for your building’s size, energy needs, architectural and glazing features, and other factors.

3M

With a focus on scientific innovation, 3M leads the pack in solar, architectural, decorative, and security film manufacturing, offering well-known brands such as:

  • Thinsulate – one of the leaders in insulating, Low E capabilities
  • DI-NOC – highly durable architectural film that updates interiors and exteriors of any material with astonishingly realistic, natural-looking patterns such as metals, woods, leather, stone, and more
  • Fasara – polyester-based decorative films in various colors and patterns

In addition to classic tinted, reflective, or clear solutions, 3M also provides a full-range of energy-saving films proven to reduce HVAC and lighting costs as soon as they’re applied.

Along with their well-known film brands, 3M also offers print media films for printed graphics that enhance your building’s interiors and exteriors, windows, sidewalks, and floors so that, no matter where your customers or prospects look, your brand will be right in front of them.

Hanita Coatings

Hanita differentiates themselves by providing world-leading solutions for solar and security film made for glass or plastic windows. Hanita’s name brands, SolarZone, SafetyZone, and PolyZone may be less well known than 3M’s brands, but they offer the same outstanding 12-year warranty for commercial films.

A leader in print graphics as well, Hanita’s plastic substrates provide highly durable, distortion-resistant print media that offer water resistance, tear resistance, optical clarity, and other long-term benefits ideal for a variety of applications and locations.

Madico

Providing award-winning laminating and coating solutions that offer high performance for a wide range of uses, Madico’s complex, multi-layered films span brands such as Sunscape (Sun-Gard), SafetyShield, and Decolite.

Madico wasn’t only the first company to successfully commercialize transparent reflective window films in 1958, they have also maintained a stance of consistent innovation for nearly 100 years to provide outstanding solutions for many applications. Most recently, they’ve been focusing on safety films, including coverage for technical glass such as fire-rated and wire glass.

Madico’s safety solutions reduce spall from small and large missile impacts, and they have performed admirably when tested with ASTM, ANSI, and other testing standards. Madico does not manufacture print graphics.

Solar Gard

Yes, we know it can be hard to remember the difference between Madico’s “Sun Gard” and the manufacturer “Solar Gard”, but it’s worth it to know how these brands stand apart from one another.

Solar Gard’s films include brands such as Ecolux, Solar Gard, Panorama, and Armorcoat, offering everything from solar protection to energy savings to security film to anti-graffiti solutions.

Solar Gard is part of Saint Gobain, the world’s only manufacturer of both glass and window films. Saint Gobain has over 350 years of experience in glass manufacturing, which, when combined with Solar Gard’s more than 40 years of film and coating expertise, makes for a great product with proven results.

Solar Gard does not manufacture printed graphics media, but they do offer decorative films that come in custom colors, patterns, and designs to meet your precise needs.

Eastman Chemical

Founded in 1920 by George Eastman of Eastman Kodak, this company focuses on the chemical compositions that create both window films and print graphics. That’s right: not only does Eastman Chemical offer several well-known brands from their window film manufacturing plant—the largest in the world—they also invented many of the materials that compose modern window films. Their brands include:

  • LLumar – a wide variety of films: reflective clear, spectrally select, Low E, ceramic, decorative, security, and more; used in Buckingham Palace and the Vatican
  • Vista – also a wide range of window film variety, with custom colors, solar films, exterior and interior applications, or virtually any combination of LLumar and Vista offerings
  • V-KOOL – the first high-tech, clear film in the industry and one of Popular Science magazine’s Top 100 Inventions of the Millennium; uses “sputtering” for clarity and is great for storefront displays
  • SunTek – highly secure films tested to government standards for break-ins, blasts, and impacts, includes innovations such as one-way privacy mirrors, dual-reflective films, and solar/decorative combinations

Though Eastman Chemical doesn’t directly manufacture signs, graphics inks, or substrates, their leading status in the chemical industry means that there’s a high likelihood your print graphics leverage Eastman’s expertise to ensure the finished product’s quality and longevity.

Whatever You Need, NGS Films and Graphics Has Got You Covered

When you’re looking for the best solution for solar film, security film, decorative film, energy-saving film, anti-graffiti film, architectural film… or even gorgeous print graphics and substrates, NGS can help you find the perfect solution.

Other window film vendors limit themselves to partnering with only one manufacturer, which gives you a limited palette to choose from; with NGS, your palette is never limited. NGS Films and Graphics believes you deserve to know the full spectrum of your options all the time – and that includes many we haven’t mentioned here in this post.

 

Contact NGS Films and Graphics at (866) 925-2083 to learn more about your options for film and print graphics. You’ll be surprised at how much there is to see.

Oct 31
0
Retail Security

Retail Security – How to Improve Loss Prevention to Increase Profits

By | retail, safety & security Films | No Comments

As if the increased rates of inventory shrinkage weren’t bad enough, retail burglary is on the rise too – and retailers are suffering the impact on their bottom line. Not only do those emergency overnight glass repair fees and security fees add up after a crime, burglary can also result in hundreds of thousands of dollars in lost profits. Even worse, the perpetrators are rarely caught; retail burglary has the lowest arrest rate of all serious crimes reported to the FBI annually.

Since you can’t catch them and it costs a lot to clean up after them, the best way to deal with retail thieves is to prevent their access to your business. The easiest ways to do this are with physical security measures such as security screens and grating, bollards, increased lighting, video surveillance, and strengthening the glass at your location.

Let’s talk about your glass strengthening options.  

Security Films

For retailers looking to shore up their security by slowing down thieves, the clear solution lies in glass security film. This cost-effective measure can be applied and anchored to the inside and outside of your vulnerable glass doors and windows.

By essentially sticking the window together, security film resists shattering and prevents criminals from coming inside your store. Though window film will eventually fail in response to repeated attacks, it slows down thieves enough that they may get nervous and leave or they may still be trying to break into your store when police arrive on the scene a few minutes later.

One of the market-leading solutions for security film is TRI-SHIELD, which meets ASTM F1233 Level 1.0 anti-intrusion tests to resist attacks from low-powered weapons such as rocks, bricks, and hammers. This triple-layered defense system uses an advanced design to anchor securely to your glass and frames, so you can increase security in your store.

“Bulletproof” or Ballistic Glass Polycarbonate

Establishments requiring more protection, such as banks, government buildings, and retail locations looking to minimize smash-and-grab damage may want to consider “bulletproof” glass solutions. Here’s a quick tip though: official Burglar Resistant Glazing Material isn’t really glass at all, it’s actually acrylic or polycarbonate, sometimes layered with glass, that protects against storms, bomb blasts, car crashes, hammers, flame, and both low- and high-powered weapons.

Though these plastics can’t really stop bullets (nothing can), they do resist shattering when pierced by a bullet, meaning that a criminal must shoot the glass quite a few times before he or she can gain access to the building. Effective “bulletproof” glass is classified as UL 972, and is then further categorized by levels based on how thick the glass is and how many bullets, of which caliber, it can withstand before shattering.

When considering bullet-resistant solutions, you should know that acrylic is more affordable, but polycarbonate is more impact resistant. Polycarbonate holds up better to high-powered weapons and, though it can be pricey, may make you eligible for significant discounts from your insurer once you install it.

But “bulletproof” glass isn’t without its challenges. Many of the mounting systems for these materials require hard-to-remove glue and ugly, bolted-on mounting systems – and the glass itself isn’t breathable, so your attractive clear windows are likely to become an icky, fogged-up mess from condensation. However, there is a solution.

All-new Invisicade, from NGS Films and Graphics, is an innovative, nearly invisible rail system that’s vented to maintain airflow and eliminate condensation, and that keeps your windows looking lovely as you increase your storefront protection. In addition, because it’s glue-free, Invisicade makes it easy to replace your polycarbonate panels if they become damaged or marred. For busy retailers, no-hassle security is always a great idea.

Don’t Forget About Vandalism

Loss can be anything that impacts your bottom dollar, which means that part of counteracting loss at your location can come from minimizing vandalism damage so you can keep your storefront looking great.

Flexible, low-cost solutions such as anti-graffiti film help protect your building from the long-term damage that results from etching, scratches, or tagging. The film helps protect your storefronts by providing an invisible layer that can be peeled off to easily remove unsightly vandalism. That’s right, no buffing or polishing should be required, which means your storefront can get back to looking good as new in mere minutes.

Preventing Loss Requires Staying a Step Ahead of Thieves

If you’re ready to fight against loss at your retail or commercial location, you’ll need to keep thinking and keep protecting your vulnerable glass from becoming a target for burglars.

Though organized retail crime (ORC) rates have been steadily increasing since 2015, ORC perpetrators still only comprise a small percentage of the total burglaries your business will experience. Most thieves are simply opportunists. And, according to the FBI, once a store has become the victim of theft, it’s likely to become a repeat victim.

Don’t give criminals the opportunity to break into your store even once. Consider moving valuables out of sight to the rear of your store, train your employees to follow highly secure closing procedures, and collaborate with other retailers near you to address crime concerns head on. With more of the good guys working together, we can all prevent retail losses.

 

Learn more about the security films and barricades developed by industry-leading window film experts, NGS Films and Graphics. Contact glazing security expert James Beale for more information on how you can prevent retail burglaries.

Sep 27
0
Retail Branding

Retail Signage and Graphics: Maintaining your Brand across Multiple Media

By | retail, Signs | No Comments

There’s no sugarcoating this information, so we’re going to give it to you straight: Branding is tough. In fact, it may be one of the hardest ongoing tasks your company has to deal with because it only gets more difficult as your footprint expands.  

The increasing popularity of online shopping and its resulting race to the bottom for pricing has not only reduced your margins, it’s also made your store nearly indistinguishable from your competitor’s store in the eyes of your consumer.

Retail stores wanting to differentiate themselves and achieve high Black Friday sales figures must focus on their branding well before the holiday season. Here’s how to do that.

But First, a Word on Brand Image vs. Brand Identity

Although often used interchangeably, the terms brand image and brand identity mean two different things.

Brand identity refers to your company’s visual elements, such as your logos, signage, graphics, colors, taglines, etc. In essence, it’s the look of your brand, which you fully control.

Brand image refers to the public perception of your brand. This includes what people say about your company (whether true or not) and their general sentiment toward your products, operations, staff… everything. Unfortunately, you have very little control over your brand image.

Savvy companies can help influence their brand image by carefully managing their brand identity across key, highly visible media, such as retail signage and graphics.

It’s important to do as much as you can to support a positive brand image because, according to Adweek, consumers are more likely to buy more from a brand they identify with and whose views they support. This doesn’t mean you have to be political, but it does mean that you have to embrace a specific lifestyle view in order to bring your branding message to the fore.

You must also ensure that your brand is highly visible everywhere; Nielsen verifies that consumers are more likely to buy new products from familiar brands. In marketing, repetition breeds familiarity and trust.

How to Establish and Maintain a Strong Brand

As the manager of a retail business, you already know the basics of branding, which includes brand identity details like your logo and colors. Something you may not know is that the locations of your branded items can affect your brand image.

Brand image gaffes occur all the time, so you’ll want to think carefully about the impact of an out-of-home (OOH) advertising project before you give it the green light.

To avoid mistakes, the smartest way to manage your brand image is to post marketing materials on the exterior or interior of your building. Not only is this a highly effective way to ensure that consumers know where your store is located before Black Friday, it can also help you to increase your brand’s exposure and positive goodwill – since you’ll have the power to control where and how your signage and graphics are displayed.

Well… you’ll mostly have the power to control display details.

Branding Issues for Signs and Graphics

There’s a high likelihood that you, like other commercial building tenants, will run into logistics issues for your planned signage and graphics projects, due to strict landlord requirements or bizarre city codes. Delays in these areas take time to work through, especially during the busy holidays, and if your project falls behind, it can cut into your Black Friday sales.

In addition to avoiding delays, you’ll also want to carefully plan the design of your branded materials. Whether your company is focused on minimalism, luxury, efficiency, or happiness, making sure you use well-designed graphics and signage can help you to reinforce your preferred brand image throughout the peak sales season. Remember, consumers are more likely to buy from a brand whose views they support.

Overcome Branding Challenges the Easy Way

Ensure that your branding is done your way, on your terms, and sends the message you prefer, when you choose a full-service, national graphics and signage team that manages your entire installation, from concept to finished product.

As you’re making your vendor selection, you’ll want to ensure that the team you choose takes care of design, landlord negotiation, and city paperwork for you. In fact, you may want to consider a company that manages every aspect of the project for you.

If you’re not sure where you can find such a helpful team in your area that also has the time and resources to complete your project before Black Friday, we’ve got you covered.

As one of the nation’s top resources for commercial branded graphics and signage solutions, NGS Films and Graphics provides project management and execution for all your holiday interior and exterior branded media – anywhere from coast to coast.

Talk to an NGS signage and graphics expert at (866) 925-2083. to learn more. 

Aug 31
0

Corporate Asset Management

By | Commercial Property Owner, Uncategorized | No Comments

2 Smart Ways to Turn Your Liabilities into Assets

It’s time we talked about your corporate assets. Often, when people mention this term, they’re only speaking about your company’s money – but your building and fixtures are an investment too. When you set plans in place to manage your physical assets, you’ll be able to extend their lifecycle and maximize your returns.

This process is an integral part of corporate asset management, but many companies overlook the range of strategies they can use to simplify the process. Keep reading to learn more.

A Brief Introduction to Corporate Asset Management

“Corporate asset management” sounds like a big deal, but it’s actually pure common sense. This process helps you maximize the useful lifespan of your business assets by planning remodels and upgrades for your space that keep your goods safe, your store clean and enticing, and your brand messaging positive. Properly done, corporate asset management can lower depreciation to increase your asset values over time.

Depreciation 101

Usually your accountant will handle your depreciation, so let’s stop for a quick refresher on how this process works for your fixed assets, which are the physical investments that last your company a year or more.

The details of fixed asset management are complex, but, in general, you must decrease the value of your fixed assets such as buildings, land, and equipment over the course of their usable life, until they’ve reached their salvage value, which is the amount you can scrap it for. Store fixtures often maintain salvage value, but run-of-the-mill architectural features simply become worthless junk over time, due to weathering or wear and tear.

Luckily, there’s a way to rescue junk architecture and extend the lifespan of your fixtures while retaining their salvage value. This turns depreciation into appreciation because the less you have to buy, the more you save. One way you can manage your investments and save money is to use glass and architectural film that protect and improve your assets.

How to Protect Your Building, Retail Space, Hotel, Hospital, or Office

Architectural film and glass film both extend the life of your assets to improve your long-term ROI, but they’re vastly different products.

  • Quality architectural film comes in a virtually unlimited palette of patterns and colors, many of which look remarkably like natural materials such as stone, wood, leather, and metal. Modern architectural film is carefully engineered to stick to any surface quickly and easily, and it’s guaranteed to resist wear and tear such as weather and heavy commercial use for many years.

Looking for sustainable design products that improve the appearance of your interiors and exteriors? Architectural wrap is eco-friendly because it reduces your landfill impact. Instead of throwing out old or unsightly architectural features, popular wrap brands such as 3M DI-NOC and Belbien can adhere to any surface with any shape or texture. Want to upgrade your exterior and interior trim, accent walls, fitting room doors, cash wraps, racks, or anything else in your store or on your building? NGS Films and Graphics has got you covered.

In addition, architectural wrap won’t interrupt business for properties with 24-hour operations such as hotels, airports, or hospitals. No other product category will allow you to refresh the look of your lobby, elevator, doors, or rooms without having to demo and shut down the space. Projects with LEED goals can also benefit from these products as LEED points may apply. See the before and after pictures to see how realistic architectural wrap looks. (link to before and after)

  • Commercial glass film provides protection for your inventory by blocking 99% of UV light rays and up to 97% of infrared rays. In the past, glass film merely blocked UV light, but advancements in technology by leading companies can now help your company protect from color fading; reduce nearly half of your in-building heat gain (from infrared); and prevent damage to your fabric, paint, and plastic inventory.

Like architectural film, glass film is built to last with warranties of more than a decade. It is worthy to note that today’s solar films don’t have to be tinted. Modern films offer high-heat rejection capabilities with virtually clear appearances, and some new Low E technology films will improve single-pane glass insulation to almost dual-pane capabilities – and dual-pane to nearly triple-pane performance!

In addition to protecting your goods and interior features from wear and tear, recent advances in glass film can help you protect your store from thieves; reduce uncomfortable heat and glare; and decrease your heating, cooling, and lighting costs.  One recent innovation includes 3M Daylight Redirecting Film, an entirely new cost-saving invention that eliminates glare while harvesting daylight, making your environments are more productive and inviting. See 3M Daylight Redirecting Film in action to get an idea of how much your company could save on lighting.

  • Metal & Glass Anti-Graffiti Coatings allow property owners to turn depreciation into appreciation by renewing metal surfaces without having to experience a costly replacement. These films are a perfect fit for aging elevators, changing rooms, and bathrooms that have been etched, dented, or damaged because the new coatings come in a variety of metal and mirror finishes that essentially allow an owner to install a protective surface directly over the damaged substrate. This renews and protects the surface and can save thousands of dollars.
    Metal Shield elevator refresh

    Metal Shield elevator refresh

Check out these great before and after pictures to see the how much new metal and glass coatings can change the appearance of your surfaces.

  • Signage and Branding Graphics are being leveraged in unprecedented ways with new materials, print technologies, and cool new design concepts to affordably overhaul the way a space looks and feels. A simple wayfinding graphic isn’t only beautiful and functional, but it can also enhance safety.

Many studies point to the fact that the use of art, color, and dimensional design can enhance mood and therefore productivity, as well as overall occupant experience, and a rising trend shows that savvy companies are beginning to incorporate interior signage and graphics more often. See how One national insurance company transformed their new mega center space with graphics instead of resorting to a costly remodel.

wall & glass graphics

Wall & glass graphics- Insurance Mega Center

Increase Your Investment Value Over Time

If you’re a commercial building owner, you already know that a well-maintained, attractive building can result in a higher appraisal rate and can increase your rent revenues. As a retailer, you’ve seen how much a clean, well-lighted place encourages purchasing and consumer confidence in your brand. As an office manager, you’ve experienced how much more productive your employees are when their environment is comfortable, well maintained, and glare-free.

Take advantage of these benefits and keep your investments useful longer. When you take the initiative to thoughtfully maintain your architectural features and fixtures, and to protect your inventory as well, you’ll be better positioned to turn your depreciation into appreciation and succeed with corporate asset management.

 

Learn more about extending the value of your corporate assets with architectural wraps, high-tech solar films, anti-theft security film, metal coatings, and signage or graphics, when you contact (866) 925-2083.