Event Signage for Function and a Better Customer Experience

By December 20, 2019Signs
Event signage that reads "this must be the place"

Planning an event such as a store opening or a conference? The signage experts at NGS have got you covered with all your event signage needs.

But, wait… what exactly is it that you need for your event? Not sure? This guide is here to get you started off right with your event signage planning.

Let’s be honest here. Planning an event requires you to focus on bigger concerns than your event signs. Handoff the work to one of the nation’s leading event signage companies, NGS, so you can trust that all the signage details will be taken care of for you, hassle-free. Get in touch with NGS on our contact page.

What Types of Event Signage Are There?

Whether you’re calling attention to an event area, you’re encouraging your attendees to share your event with the world, or you simply want to ensure that your event’s attendees have a great time, great signage for your event can help you accomplish your goals.

Here are a few of the top types of event signage categories you may want to consider as you’re planning:

Wayfinding signage

Good directional signage for events is critical to your success. You want your guests to feel comfortable parking, navigating through your venue to find your event, and effortlessly making their way between various event areas throughout the course of your event – whether it be for an evening gala or a week-long summit.

The signage and graphics experts at NGS can help you set up high-quality wayfinding signage that sticks to absolutely any surface — floors, walls, windows, or ceilings! — which will deliver directions and branding all at the same time. Best of all, you can also rely on reusable wall decals that will help you easily peel your signage off of your walls at the end of your event for a fast cleanup – and then reuse the same graphics whenever you need them again.

Barricade graphics

Planning a store opening, or need temporary walls to section off key areas for your event? Barricade graphics provide the colorful, custom look that’ll keep your event and company branding front-and-center for attendees and future customers.

The experienced NGS team takes care of every aspect of barricade graphics for you, including graphic design, barricade set up, and full installation, which means you’ll have time to work on other, more pressing aspects of your event planning – such as catering!

Floor graphics

Floor graphics are great for drawing attention to specific event areas, communicating safety information, marking off booth setup areas, and more… but choosing the right floor graphics solution is harder than you may think. You need a resilient, colorfast option, which can safely and smoothly adhere to any surface without causing damage to your venue’s floors.

Yet again, the NGS signage team has got you covered with a wide range of floor graphic solutions that meet your needs, including 3M Controltac and 3M Envison, which hold up to heavy foot traffic and securely adhere to any surface — sidewalks, carpets, asphalt, linoleum, tile, and more — yet can be removed easily.

Advertising & promotion graphics

Which would you rather: have your event attendees simply stand in lines or walk through central hubs, or have attendees stop and help you advertise your event online while in line or passing between event areas? Certain event areas, such as waiting areas or central hubs, naturally lend themselves to advertising and event promotion, but unless you have graphic design signage in place that encourages attendees to snap pics and share them using your hashtag… well, you’ll be missing out on a key branding opportunity.

Work with the NGS team, or simply hand over the reins, and we’ll ensure you have ample opportunity to encourage your guests to interact with their surroundings and share their event excitement with the world. NGS has spent years helping clients improve their visibility – we’re happy to help you too.

Sponsorship callouts

If you’re hosting a gala or a conference, you’ll want an elegant way to call attention to the sponsors who helped make your event possible. Creative event signage can help here too because it’ll give you the flexibility to thank your sponsors in multiple areas throughout your venue, so you can truly express the extent of your gratitude for their generosity.

Looking for innovative ideas to highlight those sponsors’ names? NGS can help you strategize on what types and styles of signage or graphics make sense for each sponsorship tier and where to place your signage for maximum attention. Of course, we’ll be there to install your signage too – which means we’ll be there with you every step of the way.

Decorative graphics

A successful event is all about setting the scene, and high-quality decorative graphics are the best way to transform your one-size-fits-all venue into a one-of-a-kind, unique event that matches your particular brand and theme. Cover your walls, floors, ceilings, fixtures, glass, doors, temporary partitions — even your entire building envelope! — with unified decorative graphics that will make your event stand out, both in person and in attendees’ memories for years to come.

Functional event signage, such as wayfinding, sponsorship, branding, and promotional graphics can be straightforward to plan because they have a clear purpose – but decorative graphics can be harder to plan and design. Rely on the NGS team for every part of your event signage, including decorative graphics, with our full-service project management that takes care of everything from concept to completion.

Make Your Event a Success – Everywhere Across the Nation!

Planning an annual event, such as a conference or summit? Your event will naturally become more complex every year because attendees will expect you to constantly top last year’s offerings – but, luckily, there’s a way you can at least ensure that your signage planning stays simple year after year after year.

How? By working with the signage experts at NGS, of course!

Wherever you choose to hold your event, NGS has an outpost in that U.S. state, guaranteed, and we’ll be ready to work with you every year, in every state, to ease your signage setup and help make every one of your events the success it deserves to be.

 

Got an event that you’re planning? Don’t waste time managing your own event signage. Instead, contact NGS to learn more about how we can help, now and in the years to come.

 

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