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Comparing Raw Building Materials to 3M™ DI-NOC™ Finishes

By October 29, 20213M DI-NOC
3m di noc architectural finishes launch exhibition

How “Real” Is Real?  

The design world is changing, and much like the rest of the world, adaptability is vital. To continue our guest blog series, we are bringing in the expert advice of Brent Williams to discuss using 3M™ DI-NOC™ finishes versus traditional raw building materials.  

The Problem with the American Design Mindset 

American culture has always said “real” is the way to go in terms of materiality. But does that mindset fit into an interior design world where style is constantly evolving? An American would, for example, spend thousands on installing new cherry hardwood floors, so they last for 25 years.   

However, will those floors still be in style in the next five years? Ten years? If not, you will be spending more time and money renovating your flooring and possibly throwing raw building materials into the landfill. You lose the value of “real” because of rapid changes in style and perception. 

Another thing to consider, as we work toward a more sustainable design future, is that the list of endangered wood species is extensive and will only continue to grow if we keep renovating spaces without reusable resources.  

Supply Chain Delays for Raw Building Materials 

Due to the pandemic, there have been supply chain delays for raw building materials, among many other things. Not only are these materials hard to come by, but they have also skyrocketed in price, making your next building budget feel nearly unatainable.   

What’s the good news? 3M DI-NOC architectural finishes were created to solve this problem! DI-NOC has no limits on what you can create with its endless design options.  

How 3M DI-NOC Formulates Realistic Finishes 

When it comes to using 3M DI-NOC finishes, you can transform walls, building exteriors, furniture, and more with over 1,000 realistic finish options to choose from. Furthermore, DI-NOC installation is fast, mess-free, cost-effective, and easily removed when you’re ready to change your design aesthetic.  

3M finishes are more convenient and less wasteful than using raw building materials. But that’s not all. They are also:  

  • More durable than most traditional materials   
  • Allow designers to break the rules using the product in areas with sunlight, water, high humidity, etc.  
  • Indistinguishable from the real thing, down to the very cellular structure of the design 
  • Easily cleanable and bacteriostatic, because it naturally prevents the growth of bacteria 

Adaptable Strategies for Interior Architecture and Design  

Today, we’ve entered an era where sustainability and adaptability hold more weight in the design process than ever before. What does that mean? Our current building design models require eco-friendly, flexible design solutions in the dawn of co-working spaces, hybrid work schedules, and constantly adapting to new COVID safety regulations.  

In short, your building’s design may need to change overnight, and with 3M DI-NOC finishes, that’s possible using your existing resources and already existing building elements.  

How the Future of Adaptable Design Pairs with DI-NOC’s Functionality 

Japanese culture was one of the first to use adaptable interior architecture and design strategies because they lacked access to raw building materials and desired to stay current on the latest design trends. In the U.S., commercial real estate is changing, and it’s time to re-envision how we are using spaces and reconsider our past materiality choices 

With 3M DI-NOC finishes, you are able to master more durable and incredibly realistic surfaces that are easier to install than the traditional building materials themselves. Through the production of the product, we go to extreme lengths to create realism, breaking down every step of the physical process, applying each layer of pigments and inks to the material, to create a realistic yet durable surface finish. The standard of our product is such that if it were sitting next to the raw material itself, you would not be able to tell the difference between the two.  

Imagine the Possibilities with 3M™ DI-NOC™ from NGS  

If you’re looking for innovative, long-lasting design solutions to transform your space, 3M DI-NOC architectural finishes can reimagine your location without the hassle or cost of construction. Ready to speak to an experienced professional to learn more? Click here to request a quote today!  


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