Monthly Archives

December 2019

M. Fredric LAS

How to Ensure Seamless Business Signage Installation for Commercial Properties

By Signs No Comments

Signage is a key initiative for hotels, banks, hospitals, schools, office buildings, and other large commercial properties – and the larger the building, the larger the project. Here’s how to ensure seamless signage success on your project, no matter how large your building.

For the purposes of this article, we’re assuming you’ve already been working with your architects and designers for your signage design… but now it’s time to move out of the concept stage and take action.

Learn how the nationwide signage team at NGS can help you execute your signage plans, so you can count on a seamless install.

NGS – We Ensure Your Signage Project Success

After your architects and designers have developed your signage, it’s time to take the next step. Unfortunately, that next “step” has a lot of little steps included – such as city permit approvals, sign manufacturing, logistics, and coordinating with general contractors and other trades on site to put your signs on full display, right where you want them.

On your end, all of these little steps can add up to one big hassle for you – or you can leave all the details, hard work, and heavy lifting to NGS. We’ll manage your full project for you, making sure all your teams work together cohesively to get your signage completed right on time and right on budget.

Many other business signage companies will handle a part of your exterior signage or interior signage project, but NGS is known for our comprehensive service, including:

  • Project cohesiveness

    We’ll get all your teams working together, so you can focus on more pressing business needs, knowing that your indoor signage or façade signage will be taken care of for you.
  • Large-scale project coordination

    Bigger, multi-part projects require you to keep careful track of a lot more details. NGS handles all the details for you, including shipping times, manufacture times, various install methodologies, and needed indoor and outdoor installation equipment, such as lifts and scaffolds.
  • Design review and permits 

    Not only will the experienced signage experts at NGS serve as the second pair of eyes you can count on to ensure your signage design team hasn’t overlooked anything, our expert team is also well-versed in city codes across the nation. That means we’re one of the only external signage companies you can count on to take care of all those frustrating permit details and approvals for you, hassle-free.

  • Materials considerations

    The high-tech world of sign materials is always in flux, which can make it tough to ensure you’re working with the right types of signage materials for your project. As a leading national consultant, manufacturer, and installer for large-scale business signage, you can trust the NGS team to help guide you in your search for the most durable, well-crafted solutions for your exact signage needs – and then manufacture and install your perfect signs for you.

Work with NGS, the Signage Experts

Coordinating signage projects is a complex process – but when you work with the signage experts at NGS, you can leave all the complicated tasks to us.

NGS is the trusted, nationwide team that helps you take care of every detail of your signage, from concept to completion. In addition to acting as a second set of eyes on your design, we also provide turnkey manufacturing, installation, and project management services that get you the high-quality signs you want, exactly when you want them, 100% hassle-free.

 

Learn more about your interior and exterior signage options with NGS.

Event signage that reads "this must be the place"

Event Signage for Function and a Better Customer Experience

By Signs No Comments

Planning an event such as a store opening or a conference? The signage experts at NGS have got you covered with all your event signage needs.

But, wait… what exactly is it that you need for your event? Not sure? This guide is here to get you started off right with your event signage planning.

Let’s be honest here. Planning an event requires you to focus on bigger concerns than your event signs. Handoff the work to one of the nation’s leading event signage companies, NGS, so you can trust that all the signage details will be taken care of for you, hassle-free. Get in touch with NGS on our contact page.

What Types of Event Signage Are There?

Whether you’re calling attention to an event area, you’re encouraging your attendees to share your event with the world, or you simply want to ensure that your event’s attendees have a great time, great signage for your event can help you accomplish your goals.

Here are a few of the top types of event signage categories you may want to consider as you’re planning:

Wayfinding signage

Good directional signage for events is critical to your success. You want your guests to feel comfortable parking, navigating through your venue to find your event, and effortlessly making their way between various event areas throughout the course of your event – whether it be for an evening gala or a week-long summit.

The signage and graphics experts at NGS can help you set up high-quality wayfinding signage that sticks to absolutely any surface — floors, walls, windows, or ceilings! — which will deliver directions and branding all at the same time. Best of all, you can also rely on reusable wall decals that will help you easily peel your signage off of your walls at the end of your event for a fast cleanup – and then reuse the same graphics whenever you need them again.

Barricade graphics

Planning a store opening, or need temporary walls to section off key areas for your event? Barricade graphics provide the colorful, custom look that’ll keep your event and company branding front-and-center for attendees and future customers.

The experienced NGS team takes care of every aspect of barricade graphics for you, including graphic design, barricade set up, and full installation, which means you’ll have time to work on other, more pressing aspects of your event planning – such as catering!

Floor graphics

Floor graphics are great for drawing attention to specific event areas, communicating safety information, marking off booth setup areas, and more… but choosing the right floor graphics solution is harder than you may think. You need a resilient, colorfast option, which can safely and smoothly adhere to any surface without causing damage to your venue’s floors.

Yet again, the NGS signage team has got you covered with a wide range of floor graphic solutions that meet your needs, including 3M Controltac and 3M Envison, which hold up to heavy foot traffic and securely adhere to any surface — sidewalks, carpets, asphalt, linoleum, tile, and more — yet can be removed easily.

Advertising & promotion graphics

Which would you rather: have your event attendees simply stand in lines or walk through central hubs, or have attendees stop and help you advertise your event online while in line or passing between event areas? Certain event areas, such as waiting areas or central hubs, naturally lend themselves to advertising and event promotion, but unless you have graphic design signage in place that encourages attendees to snap pics and share them using your hashtag… well, you’ll be missing out on a key branding opportunity.

Work with the NGS team, or simply hand over the reins, and we’ll ensure you have ample opportunity to encourage your guests to interact with their surroundings and share their event excitement with the world. NGS has spent years helping clients improve their visibility – we’re happy to help you too.

Sponsorship callouts

If you’re hosting a gala or a conference, you’ll want an elegant way to call attention to the sponsors who helped make your event possible. Creative event signage can help here too because it’ll give you the flexibility to thank your sponsors in multiple areas throughout your venue, so you can truly express the extent of your gratitude for their generosity.

Looking for innovative ideas to highlight those sponsors’ names? NGS can help you strategize on what types and styles of signage or graphics make sense for each sponsorship tier and where to place your signage for maximum attention. Of course, we’ll be there to install your signage too – which means we’ll be there with you every step of the way.

Decorative graphics

A successful event is all about setting the scene, and high-quality decorative graphics are the best way to transform your one-size-fits-all venue into a one-of-a-kind, unique event that matches your particular brand and theme. Cover your walls, floors, ceilings, fixtures, glass, doors, temporary partitions — even your entire building envelope! — with unified decorative graphics that will make your event stand out, both in person and in attendees’ memories for years to come.

Functional event signage, such as wayfinding, sponsorship, branding, and promotional graphics can be straightforward to plan because they have a clear purpose – but decorative graphics can be harder to plan and design. Rely on the NGS team for every part of your event signage, including decorative graphics, with our full-service project management that takes care of everything from concept to completion.

Make Your Event a Success – Everywhere Across the Nation!

Planning an annual event, such as a conference or summit? Your event will naturally become more complex every year because attendees will expect you to constantly top last year’s offerings – but, luckily, there’s a way you can at least ensure that your signage planning stays simple year after year after year.

How? By working with the signage experts at NGS, of course!

Wherever you choose to hold your event, NGS has an outpost in that U.S. state, guaranteed, and we’ll be ready to work with you every year, in every state, to ease your signage setup and help make every one of your events the success it deserves to be.

 

Got an event that you’re planning? Don’t waste time managing your own event signage. Instead, contact NGS to learn more about how we can help, now and in the years to come.

 

Retail signage promoting a special deal

The Function of Signage in Retail and How It Helps Your Customers

By retail, Signs No Comments

As a leader in the retail industry, you can say with confidence that you really know signage.

You know how to design a great, eye-catching sign. You’ve spent days of your life arguing with city permit departments and landlords about the feasibility of various outdoor building signage choices. When you’re stuck in government buildings and airports, you cringe at how they (mis)use their signage.

We gotta hand it to you: you are officially a signage expert.

However… your extreme fluency in the world of signage may mean that you’re overlooking something – namely, how signage affects people who don’t understand any of the finer details about signs. Yup, we’re talking about your customers.

Let’s take a moment to go back to the basics about signage, so you can make sure you’re taking advantage of all the benefits that signage provides your retail company.

The Functions of Signage in Retail

Of course corporate signage can be used for branding, which is why your company’s logo and colors matter, as well as your choice of signage material. But, as all the good corporate signage companies can tell you, effective signage can also be used for a lot more!

Signage can help in at least 3 surprising ways:

  1. Entice customers into exploring hidden areas of your stores
  2. Encourage last-minute impulse buying at the cash wrap
  3. Deliver in-store social cues that can expand your marketing reach

Let’s dig into these a bit more.

1. Use Signage to Entice Customers into Exploring Hidden Areas of Your Stores

Well-placed signage in surprising locations, such as on floors, ceilings, or glass signage around corners, can draw your customers into areas of your retail store that they may not have otherwise visited.

Maximize your space by calling attention to displays in various store areas using directional signage designs like footprints or arrows on the floor, walls, or ceilings with resilient 3M Controltac signage – or visually expand your space with innovative stick-on embellishments. Options include stick-on mirror films, metallic architectural films, or personalized graphics with texture, such as the realistic wood accents Tillys added to their stores.

Read More About How Tillys Appealed to Customers

2. Use Signage to Encourage Last-Minute Impulse Buying at the Cash Wrap

As a retail expert, you already know how to drive impulse purchases through strategic product placement and sales staff training, but creative interior signage on and around your cash wrap can also help you increase those last-minute sales.

High-quality, all-surface, custom signage can do double duty as an interpretive signage solution that helps inform customers about your current sales events, limited-time deals, and bonus offers in an eye-catching, low-cost way that keeps your cash wrap looking fresh and new year-round – no old, scuffed, or out-of-date signs here!

3. Use Signage to Deliver In-Store Social Cues That Can Expand Your Marketing Reach

Whether your customers are getting ready to travel around the world or they’re planning to stay at home and decorate their own nest, full-size wall graphics can provide social cues that will help them find their perfect item and share those finds with their friends.

Replaceable, eco-friendly wall graphics and interior architectural signage can direct your customers toward the areas in your store that they’re looking for (for example, a wall mural graphic of luggage can draw their attention to luggage options in your store). By including custom-printed social media hashtags or photo-booth areas on your wall murals, you can get your customers to snap pics and develop some UGC that helps spread the word about your store.

Get Your Customers Excited About Shopping Brick-and-Mortar

These days, leading retail professionals have a lot of competition and, if the most recent Black Friday is any indication, you’ll have to work hard to keep customers shopping at your brick-and-mortar locations in the future.

And what is it that your brick-and-mortar stores offer over your online outposts? A unique brand experience that can bring the fun back into shopping.

If you’re looking for innovative interior and exterior retail signage for your nationwide locations, whether for a new store rollout, an image boost, or a new product release, the retail signage experts at NGS have got you covered.

NGS can help you develop and design signs for your locations; select the right, high-quality materials for all your signage and graphics projects; and manage all the permitting and installation for you – all on your timeline and your budget, completely hassle-free.

 

Find out more about the quality, craftsmanship, and customer service you can only get from NGS when you read the True Religion case study, available now.